Learn The Game-Changing Hypnotherapy Methods That Have Revolutionised The Industry By Becoming a Certified Hypnotherapy Practitioner
Comprehensive & Advanced Training On How to Harness The Power of The Subconscious Mind Through Little-Known Hypnotherapy Methods That Will Change The Way You Think Forever.


  • ​​Certification accredited by The Complementary Medical Association and IACT ​
  •  Lifetime access to Academy Training  Modules
  • ​Live Academy Q&A Sessions
  • ​10 Potential Client Details
  • ​Comprehensive Digital Manual
Limited Availability
Here’s a look at everything included in the Hypnotherapy Academy:
Lifetime Access to Intensive Online Training
We know everyone is busy. That’s why the Academy is ‘self-paced’ and set up so you can go at your own speed. Learn Ali’s systems when you’re ready and have the time, plus, benefit from the fact the lessons are broken down into ‘bite size’ chunks and fully explained by Ali himself. You’ll enjoy lifetime access so you can re-watch and revisit trainings and finish the course when you’re ready - no rush!
Comprehensive Digital Manual
This is quite possibly the most comprehensive guide ever written on the subject of Hypnotherapy, and much longer than any of Ali’s best-selling books. It is ONLY available to Academy students; you will not find this priceless information anywhere else. 
Hypnotherapist Certification From CMA and IACT*
Once you complete the Academy course material and assessment, you will be certified as a qualified Hypnotherapist through the world-renowned Complimentary Medical Association AND the International Association of Counsellors and Therapists! Complete the course and you will be doubly qualified and able to join the elite ranks of CMA and IACT accredited practitioners across the world! You'll also receive one months study membership to the CMA, as part of your Academy programme!
Live Q&A Academy Sessions**
Here Ali will personally answer your questions, and you’ll be able to get answers in real-time. Can’t make it? Don’t worry! Submit your question ahead of time and catch the recording later. Recordings of the sessions will be available for you to re-watch whenever you like.
Academy Facebook Group
Join Ali’s certified practitioners’ private Mastermind on Facebook. Meet fellow students, develop your network, and build the connections you need, both professionally and privately. Get accountability partners, referrals, and more...
10 Leads of Potential Clients*
We understand that finding new clients can be one of the most daunting and time-consuming tasks when growing your business. When completing the Academy, you’ll gain exclusive access to our in-house client sourcing team who will advertise on your behalf and send you the contact details for 10 people looking to book a Hypnotherapy session with you. 
The Comprehensive Curriculum

Module 1:

Introduction: The History and Theory of Hypnosis

  •  Use of Hypnotherapy in the Healthcare Sector and Complementary Medicine
  • ​ Exploring the Conscious Versus the Subconscious Mind (Preview Below)
  • ​ Psychological and Physical Aspects of Hypnosis, Including the Role of Relaxation in Hypnosis
  • ​ The Importance of Building Rapport
  • ​ Mirroring and Matching
  • ​ Building Rapport using Language Structure
  • ​ Listening Skills and Effective Communication Patterns

Module 2:

Principles of Hypnosis

  •  Neurology and the Science of Hypnosis, Including Anatomy and Physiology
  • ​ The 10 Rules of the Mind 
  • ​ Effective Language, Tones, and Styles
  • ​ Positive Intention of a Behaviour and Secondary Gain
  • ​ Introducing the Basic Techniques and Recognising the Signs of Hypnosis
  • ​ Arons Scale of Hypnotic Stages
  • ​ Suggestibility Testing
  • ​ Yes Set
  • ​ Gaining Authentic Compliance

Module 3:

The Linguistics of Change

  •  The NLP Communication Model
  • ​Eye Accessing Cues
  • ​ Representational Systems
  • ​ Sub Modalities
  •  ​Effective Use of Language Predicates
  •  ​Effective Use of Linguistic Presuppositions
  • ​ Effective Use of Linguistic Ambiguities
  •  ​Understanding Analogue Marking
  • ​ Effective Placement of Embedded Commands

Module 4:

Failsafe Hypnotic Inductions

  •  Elman Induction Explained
  • ​ Fractionation in the Elman Induction
  • ​ Using the Elman Induction to Gauge Depth of Trance
  • ​ Deepening the State Appropriate to the Client’s Needs, and the Importance of Testing
  • ​ Rules of Suggestion
  • ​ Abreactions
  • ​ Which Conditions Respond Best to Hypnotherapy?
  • ​ Professional Boundaries, the Professional Relationship and Informed Consent
  • ​ When a Client Should Be Accompanied

Module 5:

Advanced Inductions and Deepeners

  •  The Progressive Relaxation Induction
  • ​ Creating Pre-Trance Hemispherical ‘Separation’ 
  • ​ Pacing and Leading in Hypnosis
  • ​ Creating Progressive Muscle Relaxation
  • ​ Using Deepeners in Trance
  • ​ Processing Colours and Numbers to Almost Guarantee Deep Trance
  • ​ Using Your Voice for Change
  • ​ Bringing a Client Out of Trance

Module 6:

NLP Language Patterns

  •  Using Clean Language
  • ​ Sensory Acuity
  •  ​Constructing a Client Session Overview
  • ​ 6-Step Re-Frame
  • ​ Ideo Motor Signals: When to Implement Them
  • ​ Conditions Suitable for a 6-Step Re-Frame
  • ​ Parts Therapy
  • ​ Dissociation
  • ​ Well Formed Outcomes

Module 7:

An In-Depth Look at NLP and its Uses in Hypnotherapy

  • ​ Neuro Linguistic Programming Explained
  • ​ Anchoring Explained
  • ​ Setting a Visual Anchor
  • ​ Setting an Auditory Anchor
  • ​ Setting a Kinaesthetic Anchor
  • ​ Reframing
  • ​ Timeline
  • ​ Classical Conditioning

Module 8:

Constructing Advanced Hypnotic Suggestions

  • ​ Constructing Hypnotic Suggestion
  • ​ Utilising Questions in Hypnosis
  • ​ Ericksonian Binds
  • ​ Constructing and Delivering ‘Metaphor’ Suggestions
  • ​ Pacing the Metaphor to the Client's Representational System
  • ​ Examples of Six Effective Metaphors

Module 9:

Hypnotic Regressions

  • ​ False Memory Syndrome
  • ​ Working with Groups
  • ​ Working with Children
  • ​ Types of Regression
  • ​ The Regressionist’s Role
  • ​ Client Care During a Regression Session

Module 10:

Pain Relief in Hypnosis

  • ​ Effective Pain Reduction in Hypnosis
  • ​ Contraindications to Hypnosis for Pain
  • ​ Chronic Pain Reduction Technique
  • ​ Installing a Safety Mechanism When Working With Chronic Pain
  • ​ Working With IBS
  • ​ Working with Blushing
  • ​ Conditions Suitable for a Control Room Technique

Module 11:

Setting Up Your Practice

  • ​ Setting Up Your Practice
  • ​ Obtaining Insurance
  • ​ Membership to Professional Bodies
  •  ​Marketing Strategies
  • ​ Website and Online Presence
  • ​ Opportunities of Working with Other Healthcare Professionals
  • ​ Taking the Next Steps

Module 12:

Legalities & Codes of Conduct

  • ​Data Protection
  • ​Current Legislation Including Health & Safety And The Children’s Act ​
  • ​Client Confidentiality ​
  • ​ Ethics and Boundaries 
  • ​ Code of Conduct ​
  • ​ Principles of Good Practice ​ 
  • ​ Supervision - CPD and Your Wellbeing
We'll Give You The Tools Necessary To Build Your Own Practice
  • ​Certification from The Complementary Medical Association.
  • ​Knowledge of my life changing Hypnotherapy techniques which can bring about dramatic changes for your clients.
  • ​Comprehensive Digital Manual to help guide you as you progress
  • Comprehensive Sales Training used to close multiple 7-figures-worth of clients.
  • ​​10 Leads of Prospects Actively Looking for Help
"In This Academy I Will Be Sharing My Very Best Techniques, The Same Powerful Methods I Have Collected During 20 Years' Working At The Cutting Edge Of Personal Development."
If you’ve ever wondered why some people persistently do things that hurt them, make choices they know they don’t really want, or suffer at the hands of their own behaviour seemingly unable to do anything about it, then this could be the very course for you!

Whether it’s you or people you’d love to be able to help quickly and easily, now is your chance to learn how I do exactly that.
You might already know me as one of the world's leading Hypnotherapists or for my reputation as a Highly Motivational Coach, Therapist, Author, and Presenter.

I've travelled all over the world, working with Celebrities, Rock Stars, and Royalty, helping them to make REAL change in their lives, through effective and powerful hypnotherapy techniques that work.

In my 20 years working in Personal Development, I've written Five Best-Selling Books, including the world-renowned book 'NLP Made Easy' which is Published by Hay House.

In fact, one of my books 'Just Get On With It - A caring compassionate kick up the ass', published in 2010 by Hay House, even outsold the Dalai Lama.

BUT however you know me, you should know that all the public acclaim has come as a result of one thing... Making a difference… FAST!
Now, inside my Hypnotherapy Academy, I will be teaching the very best of what I know.

I’m going to strip out any ‘fluff’ and get straight to what works.

This is not a long, drawn out, textbook-based course, this is NOT a course where you will be asked to write essays and complete long case studies; this is NOT a course where you will simply be handed a bundle of scripts and encouraged to take a 'one size fits nobody' approach.

If you have been on one of those courses already, you will know exactly what I mean.

This is in a FULLY GUIDED and explained format where you learn best by seeing, doing, and then unpacking as we move through what really works.

I'll be drawing from many different fields of therapy, but which all have one thing in common; I have used them with my private clients and have seen them work fast, and they are all rooted in the subconscious mind.

What People Say About My Academy Courses
"You'll Become a CMA Member & Be Recognised Amongst The Elite In the Entire Profession."
  • ​Whilst you are a student inside the Academy, you'll receive 1 Month Free of Student Membership with Access to Webinars and Training from the CMA.
  • ​Upon completion of the Academy, you'll be able to gain access to Practitioner Membership.*
  • ​Nothing says more about YOUR commitment to excellence and professionalism than CMA Membership. 
  • Be Featured as a Top Practitioner on This Site - Every day, they feature Six CMA Practitioner 'MCMA' Members directly on their homepage. You will be featured here in rotation with a quick introduction which links directly to your very own page on The CMA site.
  • ​You will have your very own page on the CMA website that features your biography, your picture, the disciplines you practise, all your contact details and plenty of room for you to introduce yourself properly, to talk about how and why you practise in the way that you do, and to include real patient/client testimonials so that people can really get to know you on a personal level. This is the most effective way of developing a practice
  • ​As a CMA Full Member, you'll get referrals from people searching for a Fully Qualified Practitioner on this site. The CMA site receives a huge amount of traffic, and you will benefit directly from this as it offers you the perfect platform on which to promote your work.
  • ​You'll have access to the full CMA website (there are certain parts of the website that are inaccessible to Non-Members) which include their special Practice Development pages, and more. 
  • ​You'll also have the option to have your articles published on The CMA website (subject to acceptance)
  • ​They particularly encourage research articles and case studies. 
  • ​Receive The CMA Latest World News on Scientific Breakthroughs in Complementary Medicine, FREE by email every week.
  • ​Receive your CMA Certificate of Membership, ready to frame and display on the wall of your Practice. 
  • ​Access to Top Class, Low Cost, Professional Indemnity Insurance (at a specially negotiated rate only available to CMA Members).
Learn The Little-Known Hypnotherapy Techniques That Can Make Real Change, Fast.

In short, when you enrol in the Academy you will be equipped to help yourself and others to live a life where you can be free from fear, worry, anxiety, compulsion, phobia, and many other habitual behaviours that affect so many people every day.

Whether you are interested in just making a difference or in building a successful practice in doing well by doing good, here is where you can learn the skills you need to be successful.

The key to building a successful practice is to help the person in front of you, and to keep on doing that.

With the skills you will learn and the right amount of practice, the word of mouth from your happy clients should see you in demand very quickly indeed.

That’s how I built my own practice seventeen years ago and continue to do to this day.

Now I am in the position to be able to teach you exactly the same remarkable techniques that you might have seen me use to deliver my clients some very remarkable results.

No one else is supporting me on this course, I am teaching all the content myself and holding nothing back.

I don’t have anyone else’s schedule to follow and so I can give you what I want to, the very best I know.

The course will not be available anywhere else, so book now and secure your place!

Again, please don’t just take my word for it, listen to what some of those I’ve worked with have to say below.

Then book your place to join them…
What People Say About 
My Hypnotherapy Courses
Real Change You Can Put Into Practice
The course allows you to automatically make better, more authentic choices to live your optimum life, AND help others to do the same.

Imagine living completely in line with what matters to you in life, getting what you want guided by your heart but with fuller access to mind, and with a much more relaxed relationship with your thinking.

You’ll find yourself trusting yourself more and have the skills and choice to shape the life you really want.

What I will teach you is how I have built my own practice, and now you can too. The work you will be able to do will be remarkable, and worthy of remark. You will be making such a difference that people can’t help but talk about it, and you!
Watch a Sample Module
Module 1: Exploring the Conscious Versus the Subconscious 
Do you know, and understand, the differences between your conscious and subconscious mind? This video explores the theories and uncovers the battles your mind goes through, and explains how best to achieve real change by tapping into the right entity.
Celebrity Clients
"Ali Helped Me Break Lifelong Habits in No Time at All!"

Mica Paris
Singer & Actress
"Ali is Like Yoda, Except Wiser and Much Better Looking!"

Ali Bastian
'Hollyoaks' Actress / Strictly Come Dancing
"Ali is My Secret Weapon!"

Kelly Rowland
Singer & X-Factor Judge
"Ali Is to Coaching What Peter Kay Is to Comedy, Genius!"

Nikki Sanderson
'Coronation Street' Actress & Model
"Ali Has Such an Incredible Gift, Thank You So Much!"

Sally Hawkins
Golden Globe Winning Actress
"Ali is a Master of the Mind and an Essential Foundation to Success!"

Sam Waley-Cohen
Cheltenham Gold Cup Winner
Join The Transformative
Hypnotherapy Academy TODAY!